Kapturall at Adobe Summit 2024

Adobe Summit, once known as the Omniture Summit, has evolved significantly since its inception in 2003. Transitioning from a focus solely on digital marketing and media under the Omniture brand, which ended in 2013, to a broader encompassment of advertising, e-commerce, and customer experience (CX), the Adobe Summit has become an indispensable event in the digital marketing landscape. Hosted annually in Las Vegas since 2016 (and online since 2020), this conference attracts thousands from around the globe, including marketers, advertisers, developers, IT professionals, and business leaders, all eager to discover the latest trends, tools, and practices in the industry.

The integration of the Marketo Summit into Adobe Summit, following Adobe’s acquisition of Marketo for $4.75 billion in 2018, has only amplified the conference’s value. Marketo Summit was renowned for its deep dives into digital marketing trends and technologies, attracting marketing professionals keen on honing their skills. Now, as part of Adobe Summit, attendees can experience the best of both worlds: Adobe’s cutting-edge solutions and Marketo’s rich insights into marketing automation, under the unified banner of Adobe Marketo Engage.

This year, Adobe Summit 2024 promises even more enriching experiences with keynotes, breakout sessions, and workshops designed to showcase Adobe’s products, including Adobe Marketo Engage.

Notably, Kapturall’s Joshua Arrington, a distinguished Adobe Marketo Champion, will share invaluable insights into leveraging generative AI within the Adobe Marketo Engage platform, highlighting practical use cases that attendees can apply to enhance their marketing strategies.

Here’s our curated list of sessions that are essential for marketers looking to harness the latest innovations in AI, customer journey management, chat automation, and operational readiness.

1. Real-World Use Cases for Using Generative AI with Adobe Marketo Engage (online avalible): Join George Samaras and Josh Arrington  to explore how generative AI can revolutionize Marketo Engage, enhancing data quality, streamlining processes, and creating personalized communication strategies. This session will delve into spam identification, send time optimization, and personalized prospecting with AI. On March 27th, 3:30 PM – 4:00 PM PDT.

2. Roadmap and Innovations in 2024 for B2B Customer Journeys & Marketo: This session promises insights into managing customer journeys in real-time, aligning sales and marketing with GenAI-powered chat, and automating attribution reporting to maximize marketing ROI. Scheduled for March 27th, 2:00 PM – 2:30 PM PDT.

3. Maximize the Full Potential of Chat Automation:  Discover how Adobe Dynamic Chat can transform your customer interactions. This session will cover the spectrum of conversation automation, from automated to live and generative chat, and offer a sneak peek at new features designed to enhance the customer website experience. On March 27th, from 4:00 PM – 5:00 PM PDT.