Power-Up With Personalized Marketing

Knowing what and when to communicate with your customers – whether B2B or B2C – is essential for driving engagement. To achieve that, you need to do two things. One, stand out from the pack. Two, show up and get noticed in an inbox full of clutter.

Personalization – using Marketo – gives new and prospective customers something they actually want, and much more than just their name at the top of an email. By delivering relevant, engaging, and anticipated content based on specific customer metrics, personalization makes customers feel valued and understood.

Delivering personalized content and targeted messaging to a specific customer subgroup, helps you build a much tighter bond because you’re giving them value, as opposed to spam. The ultimate impact of this is twofold: increased conversion rates and improved retention and loyalty.

Personalization makes people feel more connected to your brand. That means they’re more likely to become repeat buyers and brand advocates, increasing their customer lifetime value.

Many companies know about personalization, but they’re not sure how to get started, or they’re worried about loosening control of content. So when you know you need personalized marketing, how can you make it happen?

Kapturall is a Silver Adobe Solutions Partner with special recognition in Marketo Engage for EMEA and the Americas. We can help you implement personalized marketing campaigns for your customers.

Customization can be as simple or as complex as you need. For example, you might send out communications based on industry and location (with the same content in different languages).

Or you might go much deeper, curating different content for different customers based on what you know about them in terms of their interests, the time of year, their location, and so on. Depending on the data you have, the combinations are endless.

For instance, some customers might respond better to a weekly email as opposed to a monthly one. But it can even be more precise than that. Emails can be sent according to the time of day that the recipient is most likely to read it.

Here’s the great thing. Kapturall can set Marketo to automatically send personalized emails that have been AI-generated in ChatGPT. This opens the door to highly granular personalization because content can be created in seconds. That means each customer will receive a different email tailored to them, including different images and content.

Personalization is about understanding what each customer wants and automatically delivering it to them at the exact moment that they’re most likely to engage. Sounds complicated? It’s easy when you know how.

Here at Kapturall, our experts can get you up and running in no time at all. Discover how personalization can elevate your marketing efforts. Contact us