5 Sessions You Can’t Miss on Anticon London Oct 2024

Anticon London 2024 has established itself as one of the most influential conferences for marketing professionals, and this year promises to be better than ever. With an emphasis on how artificial intelligence (AI) is redefining marketing strategies, the event offers unparalleled opportunities to learn from global experts. If you’re a professional looking to stay updated on the latest industry trends, this is one event you can’t miss. This year, sessions will focus on the intersection of creativity, technology, and data science, providing practical tools for marketing teams to address modern challenges. Here are five must-attend sessions and how they can make a significant impact on your marketing strategy.

1. Improving Data Quality with AI: From Assessment to Action
• Time: 2:50 PM – 3:10 PM
• Stage: Stage A
• Speaker: José Tarzian, Kapturall
Data quality is the backbone of any effective marketing strategy. In this session, José Tarzian, CEO of Kapturall, will break down how to assess your database through seven key dimensions. This workshop is both technical and practical, showing you how to apply AI-driven processes to enhance the quality of your marketing data.

What will you take away?
You will learn to identify critical dimensions for evaluating data quality and how to use AI tools to improve the accuracy of your campaigns. This session is essential for anyone wanting to ensure their marketing efforts are backed by solid, reliable data.

2. The Funny Side of Marketing: Avoiding the Customer Journey to Nowhere
• Time: 9:05 AM – 9:35 AM
• Stage: Mainstage
• Speaker: Tom Fishburne, Marketoonist
Tom Fishburne, creator of Marketoonist, kicks off the event with a perfect blend of humor and marketing. In this session, he addresses the common mistakes brands make when designing ineffective customer experiences, leading them to what he calls “the customer journey to nowhere.” With his signature witty style, Fishburne will make you reflect on best practices for creating memorable customer experiences.

What will you take away?
Along with a good dose of laughter, this kickoff session will provide you with a fresh perspective on avoiding classic pitfalls in customer journey design. Tom uses real-world examples and everyday situations to illustrate how to sidestep common missteps. It’s ideal for any marketer who wants to ensure their customers don’t get lost in the process.

3. Ai-bracadabra: Ultimate and Magic Content Creation System
• Time: 9:40 AM – 10:10 AM
• Stage: Stage C
• Speaker: David Bustos, Metricool
In the world of digital marketing, content creation remains one of the biggest challenges. David Bustos from Metricool promises to demystify this process with a technological “magic wand”: AI. In his talk, he will show how AI-powered automation can simplify content creation, making it more efficient and yielding better results with less effort.

What will you take away?
You’ll leave with a list of tools and automation systems that will transform the way you produce content. For those managing large volumes of posts or looking to improve efficiency, this session offers a magical solution to content creation bottlenecks.

4. The Art and Science of Hyper-Personalization in the Age of AI
• Time: 10:40 AM – 11:10 AM
• Stage: Stage B
• Speakers: Ali Malek and Jonathan Woolf
In an age where consumers demand personalized experiences, this session is a must for anyone looking to elevate personalization to a new level. Ali Malek and Jonathan Woolf will explore how AI enables the creation of hyper-segmented interactions that not only attract but also retain customers. Through examples and success stories, they will demonstrate how data science transforms into art to design experiences that resonate with each individual.

What will you take away?
You will gain a deep understanding of how to apply data-driven personalization to create unique experiences. Additionally, you will take away strategies for implementing AI solutions in the creation of hyper-personalized content and services, from segmentation to customer loyalty.

5. Unleashing Marketing Potential: Personalizing Customer Journeys with CDP
• Time: 11:40 AM – 12:10 PM
• Stage: Stage B
• Speakers: Ogilvy One and Twilio Segment
The final session on this list is presented by Ogilvy One and Twilio Segment, who will show you how Customer Data Platforms (CDPs) are revolutionizing modern marketing. By analyzing a case study from DAZN, they will teach you how a CDP can transform customer journeys and enhance campaign personalization.

What will you take away?
You will learn to use a CDP to centralize customer data and execute hyper-personalized marketing strategies. Real case studies will provide clear, applicable examples for enhancing your campaigns with advanced technology.

Anticon London 2024 is not just an event; it’s an experience that transforms how marketing professionals tackle their most critical challenges. From improving data quality with AI to automating content creation and hyper-segmented personalization, these sessions will provide practical tools for your daily work. Each of these talks offers something unique, so be sure not to miss them.

As artificial intelligence redefines marketing, staying at the forefront of these innovations is essential. Anticon London 2024 will equip you with the strategies and insights you need to compete and succeed in an ever-evolving marketing landscape.