Eduardo Baquedano

Senior Marketing Consultant in Kapturall

Eduardo kicked off his career in sustainable mobility at SEAT before pivoting to become a marketing automation consultant, earning X2 Marketo Certification along the way. He now heads Marketing at Kapturall, where he's broadened his expertise in Marketing and Sales. Beyond work, his passion for climbing mirrors his love for challenges, showcasing his relentless pursuit of personal and professional growth.

Posts by Eduardo Baquedano:
Preference Center in Marketo – How To Optimize User Experience
Preference Center in Marketo – How To Optimize User Experience

Discover how a Marketo Preference Center enhances user experience and reduces unsubscribes.

Bounce Management In Marketo – Top tips for bringing email bounces under control
Bounce Management In Marketo – Top tips for bringing email bounces under control

Effective bounce management is essential to improving email deliverability and maintaining a strong sender reputation. Learn top tips for handling bounce types, tracking codes, and setting up smart directories in Marketo to manage delivery issues.

5 Sessions You Can’t Miss on Anticon London Oct 2024
5 Sessions You Can’t Miss on Anticon London Oct 2024

Anticon London 2024 offers key insights into how AI is transforming marketing. Discover five sessions on data quality, content automation, personalization, and customer journeys that provide practical strategies for marketers.

Marketo Dynamic Chat: The Key Tool for Dynamic Interactions
Marketo Dynamic Chat: The Key Tool for Dynamic Interactions

Marketo Dynamic Chat enhances real-time customer engagement through automated, personalized conversations. Integrated with Marketo Engage, it simplifies lead generation, event promotion, and data enrichment.

Marketo Interactive Webinars: The Beginner’s Guide
Marketo Interactive Webinars: The Beginner’s Guide

Marketo’s Interactive Webinars simplify event management with native integration, boosting engagement and real-time data insights.

How Custom Objects In Marketo Can Enhance Marketing Automations
How Custom Objects In Marketo Can Enhance Marketing Automations

OverviewFor digital marketers looking to fine-tune their campaigns with more personalized and relevant content, building Custom Objects in Marketo can…

Optimize Your Lead Nurturing Campaigns In Marketo
Optimize Your Lead Nurturing Campaigns In Marketo

Learn how to optimize lead nurturing in Marketo with advanced segmentation, personalized content, and automation.

When To Sync Marketo Leads To Your CRM
When To Sync Marketo Leads To Your CRM

Discover when to sync Marketo leads to your CRM for streamlined lead management and alignment.

Custom Activities vs Custom Objects in Marketo
Custom Activities vs Custom Objects in Marketo

Custom Activities or Custom Objects in Marketo? Learn the key differences and how each can optimize your marketing strategy.

Marketo vs. HubSpot: Which Marketing Automation Platform is right for you?
Marketo vs. HubSpot: Which Marketing Automation Platform is right for you?

Comparing Marketo and HubSpot, you can discover which tool fits your needs