Eduardo Baquedano

Senior Marketing Consultant in Kapturall

Eduardo kicked off his career in sustainable mobility at SEAT before pivoting to become a marketing automation consultant, earning X2 Marketo Certification along the way. He now heads Marketing at Kapturall, where he's broadened his expertise in Marketing and Sales. Beyond work, his passion for climbing mirrors his love for challenges, showcasing his relentless pursuit of personal and professional growth.

Posts by Eduardo Baquedano:
When To Sync Marketo Leads To Your CRM
When To Sync Marketo Leads To Your CRM

OverviewCloser alignment between marketing and sales teams can help your business qualify more leads and make more conversions. That’s why…

Custom Activities vs Custom Objects in Marketo
Custom Activities vs Custom Objects in Marketo

Custom Activities or Custom Objects in Marketo? Learn the key differences and how each can optimize your marketing strategy.

Marketo vs. HubSpot: Which Marketing Automation Platform is right for you?
Marketo vs. HubSpot: Which Marketing Automation Platform is right for you?

Comparing Marketo and HubSpot, you can discover which tool fits your needs

How to earn a Marketo Certification in 2024
How to earn a Marketo Certification in 2024

Discover Marketo Certification benefits, types, exam preparation strategies, and career advantages.

Kapturall at Adobe Summit 2024
Kapturall at Adobe Summit 2024

Adobe Summit 2024 in Las Vegas highlights generative AI in Marketo Engage.

Email Metrics in Email Performance Report vs. Smart Lists
Email Metrics in Email Performance Report vs. Smart Lists

Marketo experts often puzzled by differences between Email Performance Report and Smart Lists.

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