Head of data at Kapturall
Federico Macías Vidal is a business professional with 12 years of experience focused on applying technology to improve and automate business processes and analysis. He has worked at major companies such as Microsoft and PwC, and also at SMBs and startup projects. He is currently the Head of Data at Kapturall, helping companies get the best data quality and insights for their marketing initiatives.
Automated data cleaning not only improves accuracy but also streamlines daily marketing tasks, enabling faster and smarter decisions.
Mismatched data in Marketo can impact all your marketing activity, from campaigns to reporting. You need data normalization.
Utilize predictive analytics to enhance marketing performance and make data-driven decisions.
Understand how data-driven decision-making shapes successful marketing strategies and business outcomes.
Conduct regular data health checks to ensure reliable, actionable insights for marketing success.
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