The Crucial Role Of Data Driven Decision Making In Marketing

Making decisions based on gut feelings is not the way forward in any field: let alone marketing. To succeed, marketers must embrace data-driven decision-making. This approach involves using, and relying on, accurate information and analytics to guide strategy and tactics, allowing a business to make more informed choices and optimize its marketing efforts.

Data-driven marketing takes the guesswork out of the equation, providing black-and-white insights that enable marketers to make better choices and more effectively review their activities. Marketing decisions, backed by solid evidence, result in more targeted and efficient marketing campaigns – that’s the bottom line.

Defining and keeping track of clear KPIs is essential for measuring the success of marketing efforts. Data-driven decision-making helps marketers establish and track those KPIs, providing insights into which strategies are working and which areas need improvement.

But, Marketo doesn’t have a reporting UI optimized for data drilldown so many marketers are roadblocked from truly understanding lead behavior. At Kapturall, we have our own Marketo sync process that allows us to build custom Power BI reports to visualize Marketo data in any way possible so that you’re never limited in diving deeper into data on the platform.

Many marketers rely on the basic, easily accessible, data from the various platforms they use – like social media. However, to truly capitalize on data-driven decision-making, marketers must delve deeper into the available data. This is all about collating and layering data from multiple platforms to get a better understanding of an audience.

By using more data to segment an audience, marketers can better identify the best matches and focus their efforts on these high-potential prospects. Whether using email, phone, or other channels, this targeted approach enables marketers to engage with the right audience and maximize the impact of their marketing campaigns.

To fully harness the power of data-driven marketing, marketers must drill down into the available data and extract actionable insights. Built-in solutions often provide limited information, making it necessary for marketers to explore deeper data sources. Tools like Power BI can help marketers access and analyze data from various systems, including their CRMs and marketing automation platforms like Marketo.

One of the significant challenges in data-driven marketing is dealing with the unknowns. There is often a wealth of information that marketers can’t attribute to specific marketing efforts, leaving gaps in their understanding. However, by focusing on what they do know, marketers can make better decisions and continually refine their strategies based on the information they have at hand.

Want insights into your customers’ behavior, preferences, and trends that you can turn into real revenue gains? You need to chat with Kapturall.