Why take our consultants to skydiving
Overview
At Kapturall, we believe in giving our consultants unique experiences, such as skydiving, to enhance their empathy and understanding of our clients' needs. This helps them provide better guidance, much like a trusted instructor ensures a safe and successful skydive. By stepping outside their comfort zone, our consultants learn the value of offering security, knowledge, and support—key traits that help our clients feel confident in their marketing decisions.
At Kapturall, we believe in giving our consultants unique experiences to help them understand and empathize with our Marketo clients. One of these experiences is skydiving, which we’re pretty confident you weren’t expecting to read here. They certainly aren’t when we first suggest it. Sure, it comes with risk, but having a knowledgeable instructor is crucial for a safe and successful experience. By experiencing skydiving, our consultants can appreciate the value of having a trusted guide who can provide security, knowledge, and understanding – just as our clients rely on us for guidance and support. We want our people to emulate that experience. We understand that choosing a Marketo agency is a significant decision, and the fear of making the wrong choice is always present. Many companies have never worked with a Marketo agency before and are unsure of what to expect, what questions to ask, and what to look for. For many, choosing the wrong agency can have serious consequences for their business stability and success, and we never want to deliver a service that meets anything less than a client’s expectations. At Kapturall, we believe that a great agency should have technical knowledge – and should pair this with an understanding of a client’s feelings and personal needs. We aim to understand what our clients want to achieve, what is important to them, and what worries them. This is why we take our consultants skydiving: to give them a unique experience that helps them better understand our clients’ needs and be more empathetic towards their feelings. The experience helps them understand the importance of having a good instructor who can provide security, knowledge, and understanding, enabling them to learn, succeed, and shine.Our Consultants Always Jump First
SIGN UP FOR OUR NEWSLETTER
Jose Tarzian
CEO and Co-founder of Kapturall
Jose is a seasoned digital marketing entrepreneur and CEO/co-founder of Kapturall, the largest Marketo partner in EMEA. Kapturall helps businesses maximize their marketing and sales investments with expert guidance, talent, processes, and best practices. With a team of members from 9 countries and 7 languages, Jose's international mindset enables Kapturall to deliver effective marketing solutions globally. He held leadership roles at Microsoft, Next International Venture Capital, and Telecom Argentina before founding Kapturall 10 years ago.
Related Content
