What is Marketing Automation for?
Marketing Automation is used to improve and enable many modern marketing functions, including lead generation, segmentation, lead nurturing, lead scoring, relationship marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. It is possible to do some of these practices without Marketing Automation, but technology is essential when you want to gain the minimum scale.
![marketo-people](https://www.kapturall.com/wp-content/uploads/2022/11/marketo-people-720x480.png)