Involucra a tus Clientes actuales y potenciales con Campañas Relevantes y Conversacionales
Gracias a la plataforma de Marketo ahora es posible construir campañas automatizadas de email con las cuales crear relaciones personalizadas de largo plazo. Marketo te permite automatizar campañas que respondan de forma diferente a una amplia gama de comportamientos de cada cliente potencial. Así, por ejemplo, es posible definir que se le envie un correo con un contenido diferente a quienes hayan abierto un email enviado con anterioridad, rellenado un formulario, descargado un archivo o que nos hayan dicho que son Directores Generales al completar un formulario.
Engage your current and potential Clients with Relevant and Conversational Campaigns
Thanks to the Marketo platform it is now possible to build automated email campaigns with which to create personalized long-term relationships. Marketo allows you to automate campaigns that respond differently to a wide range of behaviors of each potential customer. Thus, for example, it is possible to define that an email with a different content is sent to those who have opened an email sent previously, filled in a form, downloaded a file or who have told us that they are CEOs when completing a form.
Send your first email easily
Define content streams to establish ongoing dialogues
Automate campaigns with a variety of multi-campaign triggers
Have dashboards and detailed reports to analyze campaigns
In addition to the advanced capabilities in terms of sending emails, you will be able to:
- Design high quality emails thanks to a drag & drop editor and a visual interface of the WYSIWYG type.
- Ensure that your emails reach your audience thanks to world-class deliverability.
- Download templates from the email templates library with responsive design.
- A / B testing your email messages and allowing the system to automatically select the winner based on auto-generated random lists.
- Personalize emails with dynamic content and email scripting through a drag & drop interface.
- Manage subscriptions.