12 most common Mistakes in Email Marketing
Metrics you can directly impact with this guide’s strategies
X4
Higher CTR
-10%
Deliveravility issues
50%
Open rate
Overview
Email marketing is effective, but common mistakes can drastically limit your success. Our guide uncovers the 12 most critical mistakes in email marketing and offers proven strategies to boost your campaign performance. Learn how to refine each aspect of your emails, from deliverability to engagement, and see measurable improvements—such as up to 4x higher click-through rates with triggered campaigns and a 26% increase in open rates through personalized subject lines.
Explore 12 Key Insights that can elevate your marketing results, including how to increase transaction rates by six times with personalization, optimize your timing to capture 50% of opens within six hours, and maintain a clean database to avoid up to 10% deliverability issues due to hard bounces. Don’t let simple mistakes hold back your results—download the guide and maximize your email marketing potential.
Key Learnings from the Guide
- Build and Maintain a Quality Database: Keep a clean, permission-based email list to ensure effective message delivery, protect sender reputation, and improve deliverability. Regularly re-engage or remove inactive subscribers.
- Optimize Timing and Content for Engagement: Send emails at optimal times to reach subscribers when they’re most attentive. Use engaging, personalized content beyond just names to increase relevance and click-through rates.
- Enhance Inbox Placement: Focus on inboxing techniques to ensure emails land in primary inboxes instead of spam folders. Improve email structure, authentication, and content quality for better visibility.
- Segment and Target Based on Engagement: Segment audiences by activity levels to improve relevance and engagement. Target active subscribers more frequently and approach dormant ones strategically.
- Design for Mobile and Accessibility: With most emails opened on mobile, ensure designs are mobile-friendly and responsive. Use text-based calls-to-action and avoid image-only CTAs to improve accessibility and visibility across devices.
- Consistently Test and Refine Strategies: Conduct regular A/B testing on key elements like subject lines and calls-to-action to understand what resonates. Continuously optimize your approach based on data insights.