๐ Getting Started with the New Marketo Email Editor
The new Marketo New Email Designer simplifies email creation with drag & drop functionality and advanced features like AI-powered content and content locking.
Hereโs a quick breakdown of how to dive in:
1๏ธโฃ ๐๐ก๐๐๐ค ๐๐จ๐ฎ๐ซ ๐๐ซ๐๐ซ๐๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐๐ฌ
๐จ๐ ๐๐๐ ๐ฐ๐ด๐บ ๐ด๐๐๐๐๐๐๐๐: Ensure your Marketo instance has migrated to IMS to unlock the new editor.
๐ฎ๐๐๐จ๐ฐ ๐ป๐๐๐๐: Sign the Adobe GenAI terms if you want to use AI-driven content and images (Adobe Firefly).
2๏ธโฃ ๐๐ซ๐๐๐ญ๐ ๐จ๐ซ ๐๐ฆ๐ฉ๐จ๐ซ๐ญ ๐๐ฆ๐๐ข๐ฅ ๐๐๐ฆ๐ฉ๐ฅ๐๐ญ๐๐ฌ
๐ซ๐๐๐๐๐ ๐๐๐๐ ๐บ๐๐๐๐๐๐: Build a new template with a blank canvas, dragging in columns, images, text blocks, and more.
๐ฐ๐๐๐๐๐ ๐ฏ๐ป๐ด๐ณ: Use pre-made templates or older Marketo assets. Note that drag & drop editing may be more limited on imported blocks.
๐บ๐๐๐๐๐ ๐ป๐๐๐๐๐๐๐๐: Use Adobe sample templates to start your journey in the new email editor.
3๏ธโฃ ๐๐ฎ๐ข๐ฅ๐ ๐๐๐ฎ๐ฌ๐๐๐ฅ๐ ๐ ๐ซ๐๐ ๐ฆ๐๐ง๐ญ๐ฌ (๐ญ๐ก๐ ๐๐๐ฐ ๐๐ง๐ข๐ฉ๐ฉ๐๐ญ๐ฌ)
๐ซ๐๐๐ & ๐ซ๐๐๐, ๐ป๐๐: Unlike the old Snippets (HTML-based), Fragments are edited visually, just like any other content block.
๐ช๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐บ๐๐๐๐: Maintain brand elements (footers, disclaimers, logos) once, then reuse them across multiple emails. Update a Fragment in one place, and changes appear everywhere itโs used.
4๏ธโฃ ๐๐ซ๐จ๐ญ๐๐๐ญ ๐๐๐ฒ ๐๐ฌ๐ฌ๐๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐จ๐๐ค๐ข๐ง๐
๐ฉ๐๐๐๐ ๐ผ๐๐๐๐๐๐๐ ๐ฌ๐ ๐๐๐: The new editor introduces a content-locking feature so administrators can designate which sections are off-limits (e.g., logos, headers, legal text).
๐ฌ๐๐๐๐๐๐ ๐ฉ๐๐๐๐ ๐บ๐๐๐๐ ๐๐๐ ๐: Prevent accidental changes to critical branding or compliance sections by local teams.
๐ญ๐๐๐๐๐๐๐ ๐ฎ๐๐๐๐๐๐๐๐๐: You decide which modules remain editable (e.g., text blocks) and which remain locked for brand consistency.
5๏ธโฃ ๐๐๐ซ๐ง๐๐ฌ๐ฌ ๐๐ ๐๐จ๐ซ ๐๐ฎ๐๐ฃ๐๐๐ญ ๐๐ข๐ง๐๐ฌ, ๐๐ซ๐๐ฏ๐ข๐๐ฐ ๐๐๐ฑ๐ญ & ๐๐ฎ๐ ๐ ๐๐ฌ๐ญ๐๐ ๐๐ฅ๐จ๐๐ค๐ฌ
๐จ๐ฐ-๐ฎ๐๐๐๐๐๐๐๐ ๐บ๐๐๐๐๐๐๐: Tweak tone, length, or style with a click. The system can propose multiple variations to boost open rates.
๐ท๐๐๐๐๐๐ ๐ป๐๐ฑ๐ญ ๐ถ๐๐๐๐๐๐๐๐๐๐๐: Prompt AI to generate compelling preview text, encouraging recipients to open your email.
๐จ๐๐๐-๐ช๐๐๐๐๐๐ ๐ช๐๐๐๐๐๐ ๐ฉ๐๐จ๐๐ค๐ฌ: Need quick ideas for a hero banner or CTA? AI can suggest copy and layouts, speeding up email creation while maintaining quality.
Have you already tried the new Marketo Email Editor?๐จ๐ฉ