💊“Person was Created” vs. “Created At” Filters

Hey Marketers! 👋 Confused about the difference between “Person was Created” and “Created At” filters in Marketo? Let's dive into their nuances and how they impact your data. 📊

🔍 Understanding Record Creation:

In Marketo, the journey from an anonymous visitor to a known record isn’t always straightforward. An anonymous web activity might occur first, and later, a form fill converts it to a known record.

📅 Different Dates, Different Meanings:

For the “Created At” filter, it’s all about the initial anonymous activity. For example, if a visitor lands on your page on August 1st, that's the “Created At” date. On the flip side, “Person was Created” captures when they become a known record, like August 6th after a form submission.

🔄 Leveraging Both Filters:

To make the most of these filters, understanding their distinct roles is key. Whether you’re tracking initial engagement or recognizing known users, knowing which date to reference is crucial.