The Marketing Automation Consultant (MAC) will mainly guide clients during the creation and optimization of lead nurturing, lead scoring, automated marketing programs and sound reporting to develop qualified sales leads and enhance overall project impact in the client’s business. In this role, the successful candidate will manage the marketing automation development phases including: requirements gathering, design/development, testing, configuration and advanced administration and reporting. Working closely with the Account Manager, the Operations Director and other functional consultants, our MAC will design and implement systems and solutions that will fulfill client business requirements and objectives.
He/she has knowledge of commonly-used design concepts, relational databases, and business and marketing processes with a particular expertise in one or more Marketing Automation Platforms (Marketo, Eloqua or Pardot). The MAC will typically have project management skills and previous experience in technology implementations, solution adoption and change management. He/she will receive instructions and requirements from assigned project teams and pre-established guidelines, but could also engage directly with specific figures in the client organization in order to design business solutions. The MAC works under the immediate supervision of a project manager, and is able to exercise independent judgment on small engagements or as a part of a team on enterprise projects. The MAC is to be based in our Madrid offices, from where we service clients that are located all around the world. Priority will be given to proposals that can point to similar work / experience.