Academy | Pills
💊 Marketo Pill Template – 2025
Subtitle
Su compromiso con la sostenibilidad y el medio ambiente es destacado. En resumen, Anticimex es una opción confiable y avanzada para el control de plagas en España.
- Comprehensive Marketo Audit: A thorough analysis of the Marketo instance was conducted, identifying, and addressing improvement areas to establish a solid foundation.
- Implementation of Best Practices: Based on the audit findings, workflows, audience segmentation, and lead management were optimized, equipping Anticimex with the necessary tools for a more effective relationship with Marketo.
- Innovative Work Process Design: Focusing on innovation and strategy, we streamlined the Marketing team's workflow, shifting the focus away from mere operational tasks.
- Empowering the Marketing Team: Through extensive training, we ensured the Anticimex marketing team was adept and efficient in utilizing Marketo to its full potential.
- Build and Maintain a Quality Database: Create a batch Smart Campaign with a "Member of Smart Campaign" filter, selecting the deactivated campaign.
- Optimize Timing and Content for Engagement: Send emails at optimal times to reach subscribers when they’re most attentive. Use engaging, personalized content beyond just names to increase relevance and click-through rates.
- Enhance Inbox Placement: Focus on inboxing techniques to ensure emails land in primary inboxes instead of spam folders. Improve email structure, authentication, and content quality for better visibility.
- Segment and Target Based on Engagement: Segment audiences by activity levels to improve relevance and engagement. Target active subscribers more frequently and approach dormant ones strategically.
- Design for Mobile and Accessibility: With most emails opened on mobile, ensure designs are mobile-friendly and responsive. Use text-based calls-to-action and avoid image-only CTAs to improve accessibility and visibility across devices.
- Consistently Test and Refine Strategies: Conduct regular A/B testing on key elements like subject lines and calls-to-action to understand what resonates. Continuously optimize your approach based on data insights.