Academy | Pills
💊 Mastering communication limits in Marketo
Why Communication Limits Matter
- Protect your recipients from email fatigue.
- Reduce the chances of emails being flagged as spam, safeguarding your sender reputation.
- Deliver smarter campaigns by prioritizing quality over quantity.
Where to Adjust Commuincation Limits ⚙️
Head to 𝐀𝐝𝐦𝐢𝐧 > 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐋𝐢𝐦𝐢𝐭𝐬 to customize the maximum emails a lead can receive per day or week. Set thresholds that balance engagement with restraint.
How to Choose the Right Numbers 🔢
If you never measured your data before, you can start with these best practices:
- Daily Limit: 1–2 emails max to keep recipients engaged, not annoyed.
- Weekly Limit: 5–7 emails to maintain regular but not excessive communication.
𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭: Analyze performance reports and adjust as needed to optimize results.
Pro Tip 🛠️
Monitor unsubscribe and complaint rates to refine your limits over time. Staying flexible keeps your campaigns relevant and effective.